Antioxidants are all the rage, especially as an anti-aging super agent. From regular foods to superfoods, and all sorts of personal care and skincare products, antioxidants are one of those ingredients that everyone knows is good for them. But do you know why?
Antioxidants are rich nutrients that have amazing benefits for our bodies. Some antioxidants are common nutrients you may not even realize are antioxidants, like Vitamin C. But others are a bit more obscure. Niacinamide anyone? They are found in almost every fruit and vegetable on the planet, and in many whole grains, dairy products, wine, chocolates and meats too. Superfood plants, like Moringa, are often ranked by their antioxidant potency. In the case of Moringa, it has over 40 antioxidants and recently outranked every other food in antioxidant content in an independent ORAC test.
Perhaps the most touted benefit of antioxidants is that they help combat free radicals that seep into our bodies in a number of ways. Free radicals, also known as oxidants, damage cells through oxidative stress. Scientifically speaking, toxins deteriorate cellular molecules and rob them of electrons. Electrical charges from these electrons facilitate communication between cells. Free radicals turn to other healthy cell molecules for electron support thereby damaging them through the process of oxidation. The constant barrage of free radicals can have harmful effects in the body and can alter DNA to the point of cancer and other life-threatening diseases. It is also responsible for aging the body, which can lead to age-related aliments and visible signs of aging. On our skin, this weakens cells, causes a loss of collagen and ellastin and results in wrinkles, sagging, discoloration, coarse texture and dryness.
Antioxidants come to the rescue by disarming free radicals and replacing the molecules that were stripped on their electrons. They do this without poaching from other cells, but rather contain the nutrients necessary to create new, healthy molecules. The more free radicals are destroyed, the less damage they can do in the body. Antioxidants can also prevent free radical damage before it occurs. Each one plays a role in defending and repairing cells against a variety of free radical offenders.
As much as we may try, free radicals are inevitable in our modern society. The sun, cigarette smoke, pollutants and excessive alcohol consumption are some of the most common sources of free radicals. While we rely on antioxidants from foods to help us combat free radicals, food and water itself can be the cause of them as well due to exposure to pesticides and toxins during production and distribution. Our bodies also create some free radicals on their own, but very minimally and they can be managed by antioxidants that we also produce naturally.
Antioxidants are especially helpful in skincare products because they help reduce the signs of aging. Usually, the most visible signs of aging begin on the face where external free radicals like the sun and pollution can take their toll. Anti-aging in skincare requires acute attention to nutrients that support cells. After all, our skin is only as strong as the cells that make it.
Beautiful skin requires antioxidants in two ways: from the inside out, and from the outside in. The first step to anti-aging, even anti-aging skincare, will always start on the inside by consuming a diet rich in antioxidants. The next step is to apply antioxidants topically to the skin, allowing them to absorb deeply to protect and repair the cells of each skin layer. Between both antioxidant forces working from opposite directions towards the same goal, skin will burst with radiance.
When applying antioxidants directly to skin through skincare products, there are several things to remember. First, antioxidants are natural but that doesn’t mean than any product containing antioxidants is. Many beauty products claiming they contain antioxidants can be deceiving because they also may contain many dangerous, free radical producing, skin-damaging toxins. Additionally, if antioxidants cannot reach skin cells, they really won’t do you any good. That is, without absorption, antioxidants are futile. Natura Veda’s line of skincare products is infused with Moringa which has over 70% oleic acid content. Oleic acid penetrates deeply into skin, delivering antioxidant phyto-nutrients to each cell, layer-by-layer.
Antioxidants are a vital part of a healthy lifestyle and a healthy skin style too. That’s why Natura Veda draws the very best antioxidants from the very best source of antioxidants on the planet, the amazing Moringa plant.