Skin Care at Every Age: 40s

Time usually starts to catch up with our skin in our 40s.  Just when the rest of our lives are getting easier, we start to see the more permanent signs of aging on our skin.  Deeper lines frame our face, especially on the forehead, around the eyes and outlining the mouth.  Wrinkles appear on the face, neck and perhaps other areas of the body too.  These pronounced lines and wrinkles are due to the sluggish pace at which collagen and elastin are now being produced.  Without those skin firming and elastic-like fibers, we’re left with some serious signs of aging. Many people also find dark spots or sun spots on their face and décolletage from too much sun and not enough sunscreen. 

Hormones play a huge role in our skin’s appearance starting in our 40s.  As child-bearing years come to an end, hormones reassert themselves in new ways.  Unlike a puberty when hormones caused extreme oiliness, now hormones have the opposite effect – extreme dryness.  It may begin as just something we would notice about ourselves, but by the end of the decade, usually untreated dry skin becomes itchy, flaky and red.  So we’ll need some serious moisture to combat this type of dryness. 

In the 40s, our skin care regimen should have it all.  At this point, there is no holding back on ways to maintain every ounce of youthfulness we can summon from our skin.  And it is possible to reverse the hands of time and uncover a younger appearance.  Deeper lines and wrinkles may not vanish completely but we can support our best skin from within using Natura Veda’s unique line of skin care products infused with Moringa. 

Moringa not only boasts more age-defying antioxidants than any superfood on earth and is bursting with tons of other nutrients including minerals, vitamins, anti-inflammatories and proteins, but it also contains some supercharged nutrients for skin.  These include essential fatty acids, amino acids and the world’s leading source of zeatin.  Essential fatty acids, such as the omega varieties, strengthen cell membranes for rapid cell turnover, hydrate skin cells and prevent pores from clogging and becoming inflamed.  Moringa contains all 23 amino acids, which help the metabolism deliver nutrients to skin cells, boost collagen production with protein peptides and increase cell production with the creation of creatine.  Zeatin helps maintain the structural integrity of cells, creating stronger, plumper and more vibrant cells.  Like other antioxidants, it also protects cells from potential damage from free radicals and encourages cell division.

In addition to the principle products of Natura Veda’s skin care system – cleanser, hydrating mist, daytime moisturizer, nighttime cream and nighttime eye serum – and twice weekly exfoliation and clay masks for intense removal of dead skin cells and deep conditioning, another critical product should be introduced to your skin care routine.  Our Hyaluronic Acid Day Serum with Matrixyl 3000 is one of the best all-natural ways to re-moisturize skin cells.  The reason: hyaluronic acid is a naturally occurring substance that keeps skin cells hydrated.  With more water content, skin cells are plump and maintain firmness and suppleness.  As we age, our bodies cannot store hyaluronic acid so we need to replace it by using a topical serum that locks in moisture.  Our Hyaluronic Acid Serum uniquely adjusts to individual skin’s moisture needs and helps remove sun spots and other skin discoloration.  Additionally, it contains Matrixyl, another peptide that stimulates collagen and elastin, the connective fibers that keep skin agile and youthful. 

Skin in our 40s needs moisture, moisture, moisture.  So we have to add it to our skin care regimen in every way possible and ensure we’re not using any products that will strip away moisture unintentionally.  Natura Veda’s line of skin care products each add moisture to skin while performing a host of other incredible benefits for skin.  With the addition of Hyaluronic Acid Serum, skin in our 40s can still look amazing.
Erin Stieglitz
Erin Stieglitz